FAQs

Is it possible for me to submit my manuscript and have a self-publishing coach handle all the tasks on behalf of me?

No, self-publishing coaches typically focus on guiding authors through the process of self-publishing and helping them develop their own writing skills. While some coaches may offer additional services taking over the entire writing process and completing the manuscript on behalf of the author is not a common practice. This is because self-publishing is often seen as a platform for authors to express their own creativity and voice. Working closely with a coach helps authors learn and improve their writing skills, giving them ownership and control over their work. If you prefer a hands-off approach where someone else completes your manuscript, you may want to consider hiring a professional ghostwriter who specializes in writing on behalf of others.

Do self-publishing coach offer ghostwriting?

No, Self-publishing coaches typically focus on helping authors navigate the process of self-publishing, including aspects such as formatting, cover design, marketing, and distribution. Ghostwriting, on the other hand, involves writing a book or content on behalf of someone else without receiving credit as the author.

While some self-publishing coaches may offer ghostwriting services as an additional offering, it’s not a common practice since our main role is to assist authors in publishing their own work and developing their own writing skills. Ghostwriting is a separate profession that requires specific expertise in capturing someone else’s voice and creating content according to their specifications. If you’re interested in ghostwriting services, you may need to seek out professional ghostwriters who specialize in that particular area.

Will authors have copyrights to their manuscript or chapters within a manuscript?

Self-publishing coaches typically do not own the copyrights to an author’s manuscript because the main purpose of our role is to guide and support authors in the process of self-publishing.

The copyrights to a manuscript belong to the author, as they are the creator and owner of the original work. By retaining the copyrights, authors have full control over their work, including the rights to publish, distribute, and make any changes or adaptations to their manuscript. This allows authors to maintain ownership and control over their creative expression, which is an important aspect of self-publishing.

What are some key factors to consider when deciding between self-publishing and traditional publishing for your manuscript?

When deciding between self-publishing and traditional publishing, there are several key factors to consider:

  1. Control: Self-publishing gives you complete control over the entire publishing process, from editing to cover design to marketing. Traditional publishing, on the other hand, often involves giving up some control as the publisher takes charge of many aspects.
  2. Speed: With self-publishing, you have the ability to publish your manuscript relatively quickly, as there are no lengthy submission processes or waiting for acceptance. Traditional publishing, however, can be a lengthier process due to the need for finding an agent, securing a publishing deal, and going through editing and production timelines.
  3. Royalties and Income: In self-publishing, you typically earn a higher percentage of royalties as you retain ownership of your work. Traditional publishing may offer advances but generally provides lower royalty rates.
  4. Marketing and Distribution: Self-publishing requires authors to handle their own marketing and distribution efforts. Traditional publishing often includes marketing support and wider distribution networks through established channels.
  5. Prestige and Validation: Traditional publishing is often seen as more prestigious and can provide validation from industry professionals. Self-publishing allows for creative freedom and the ability to prove oneself directly to readers without traditional gatekeepers.

Ultimately, the decision depends on your goals, preferences, and the specific nature of your manuscript.

Is editing included in the self-publishing coach packages?

Our Self-publishing Ccoach doesn’t include editing because we focuses primarily on providing guidance and support throughout the self-publishing process but doesn’t directly offer editing services.

What are the self-publishing coaching services?

We can assist authors with various aspects of self-publishing, such as manuscript preparation, cover design, book formatting, metadata optimization, marketing strategies, and distribution options.

Do you have list of preferred Editor(S) to provide to authors?

Although we may not provide detailed editing ourseselves, we still offer advice on self-editing techniques, recommend resources and we have a list of preferred professional editors who can help authors polish their manuscripts.

What is the overall role of your self-publishing coach service?

Our coaching role is to offer expertise and guidance on the overall self-publishing journey, helping authors navigate the process effectively and increase their chances of success.

Why should I pay $100 a hour to a coach for self publishing instead of monthly subscription to do it myself?

There are a few reasons why paying for a coach to help with self-publishing might be beneficial, even though it may seem more expensive compared to a monthly subscription for doing it yourself.

  1. Personalized guidance: A coach can provide personalized guidance tailored to your specific needs and goals. They can assess your strengths and weaknesses, offer expert advice, and help you navigate the self-publishing process more efficiently. This individualized attention can save you time and effort in the long run.
  2. Expert knowledge and experience: A coach who specializes in self-publishing has likely gained valuable knowledge and experience in the industry. They can offer insights and strategies that may not be readily available through a subscription service. Their expertise can help you avoid common pitfalls, make informed decisions, and improve the overall quality of your work.
  3. Accountability and motivation: Working with a coach provides a level of accountability and motivation that you may not experience when doing it yourself. Knowing that you have regular check-ins with someone who is invested in your success can help you stay on track, overcome challenges, and maintain momentum throughout the self-publishing journey.
  4. Network and connections: A coach in the self-publishing field may have a network of contacts and connections that can be beneficial to you. They may be able to introduce you to industry professionals, potential collaborators, or resources that can further enhance your self-publishing endeavors. Accessing these networks could potentially open doors and opportunities that you may not have on your own.

Ultimately, the decision between hiring a coach or opting for a monthly subscription depends on your individual circumstances, goals, and budget. Consider weighing the benefits outlined above against the cost and evaluate which option aligns best with your needs and aspirations.

What is the value of utilizing the self-publishing coach?

A self-publishing coach without editing is still a valuable resource for authors. While editing is an essential part of the self-publishing process, there are other aspects involved in successfully publishing a book.

Ultimately, a self-publishing coach without editing focuses on the overall strategy and success of the author’s publishing goals, helping them make informed decisions and maximizing their chances of reaching their target audience and achieving their desired outcomes. We promote authors and do marketing strategies to increase book sales during the pre-order phase. The pre-order phase can range from one to three months.

Will authors receive step by step navigation?

Yes, we can help authors navigate the publishing journey, providing advice and expertise based on our knowledge of the industry. We also offer support in creating a timeline, setting goals, and staying organized throughout the self-publishing process.

What type of branding is offered?

Our self-publishing coach can assist authors in developing a strong author brand and establishing a professional online presence. We can guide authors in creating effective book descriptions, author bios, and marketing materials.

What is offered for author’s platform?

We help authors establish a strong online presence through websites, blogs, and social media platforms, allowing them to connect with potential readers and build a loyal following.

What is offered for social media presence?

We can advise authors on how to effectively utilize platforms like Facebook, Twitter, Instagram, and LinkedIn to engage with readers, share updates about their books, and run targeted advertising campaigns.

What strategies can I implement to turn my followers into paying customers?

Engage with your audience. Social media is not just about advertising, but also about building relationships with your readers. Respond to comments, messages, and mentions promptly. Engage in conversations, ask questions, and encourage user-generated content to foster a sense of community.

Will clients receive insight into influential collaborators?

Influencers have a loyal following and can help promote your book to a wider audience. Look for influencers within your book’s genre or topic, and collaborate with them to create sponsored content or giveaways that can attract new readers.

Does the self-publishing coach provide assistance with optimizing my book on Amazon?

We can provide guidance on optimizing book descriptions, keywords, categories, and pricing on platforms like Amazon to increase discoverability and sales.

How do authors gain insight into content for marketing?

We can advise authors on creating valuable content such as blog posts, articles, or videos that are related to their book’s genre or topic, which can help attract and engage potential readers.

Will authors receive advice on book tours and events?

We can help authors plan and promote virtual book tours, online author interviews, webinars, or book launch events to reach a wider audience and generate buzz around their book.

What’s included in the membership self-publishing package?

Our self-publishing coach offers exclusive membership programs or subscription-based platforms where authors can access premium content, resources, or ongoing support. There will be a recurring fee.

Does the self-publishing coaching packages include children books?

Yes, we guide the authors on how children’s books have specific considerations such as age-appropriate language, engaging illustrations, and captivating storytelling techniques. We can provide guidance on writing, illustrating, and marketing children’s books specifically. Their is a step-by-step training webinar is offered to these authors.

What is the rationale behind paying an hourly rate to a self-publishing coach if they are only providing verbal guidance?

The reason for paying an hourly rate to a self-publishing coach is that they provide valuable expertise, guidance, and support throughout the publishing process. While it may seem like they are just talking, their knowledge and experience can help you avoid common pitfalls, make informed decisions, and greatly improve the quality and success of your book. They can provide personalized advice, answer your questions, and assist you in making strategic choices to maximize your chances of success as a self-published author. Their services go beyond just talking and can have a significant impact on the quality and marketability of your book.

How do self-publishing coaches ensure that a book’s manuscript is properly formatted for different platforms?

Our self-publishing coach ensures that a book’s manuscript is properly formatted for different platforms through their knowledge and experience in the industry. They are familiar with the formatting requirements of various publishing platforms, such as e-books or print-on-demand services, and can guide authors in adapting their manuscript to meet these standards.

Our self-publishing coach provide authors with instructions or templates for formatting their manuscripts, including guidelines for font styles, spacing, margins, and chapter headings. They may also offer personalized support and feedback during the formatting process, helping authors troubleshoot any issues or challenges they may encounter.

Additionally, our self-publishing coach may stay updated on the latest trends and best practices in formatting for different platforms. This allows them to advise authors on how to optimize their manuscript’s layout and structure for maximum readability and compatibility across devices.

By working closely with authors and providing specific guidance, our self-publishing coach ensure that the final formatted version of the manuscript meets the requirements of the target platform, resulting in a professional-looking book that readers can easily access and enjoy.

How many edits it should take to convert format properly to printing platforms?

The number of edits required to properly convert a manuscript format for printing platforms may vary depending on factors such as the complexity of the formatting requirements, the author’s familiarity with formatting guidelines, and the overall condition of the manuscript.

In general, it is recommended to anticipate at least a few rounds of editing and revisions to ensure that the formatting is accurately adapted for printing platforms. This allows for fine-tuning and addressing any potential issues that may arise during the conversion process.

Our self-publishing coach can play a crucial role in identifying and rectifying formatting errors or inconsistencies. They can provide guidance on how to adjust the formatting elements to meet the specific requirements of printing platforms, ensuring that the final version is properly formatted and ready for publication.

What are some common formatting errors or inconsistencies that our self-publishing coach help authors identify and rectify in manuscript conversions for printing platforms?

Some common formatting errors or inconsistencies that self-publishing coaches help authors identify and rectify in manuscript conversions for printing platforms include:

  1. Incorrect page margins: The coach can ensure that the page margins are set correctly according to the requirements of the printing platform, preventing any text from being cut off or appearing too close to the edges of the page.
  2. Inconsistencies in fonts and font sizes: Coach can help authors maintain consistency in font styles and sizes throughout the manuscript. This helps create a professional and cohesive look for the book.
  3. Improper line spacing: Coach can assist in adjusting line spacing to ensure readability. This involves making sure the lines are not too close together or too far apart, enhancing the overall reading experience.
  4. Incorrect paragraph indentation: Self-publishing coach can help authors correctly indent paragraphs according to the formatting guidelines of the printing platform. This ensures a standardized and visually appealing layout.
  5. Inconsistent use of headers and footers: Coach can guide authors in properly using headers and footers, including page numbers, chapter titles, and author names. This helps maintain consistency throughout the book and makes it easier for readers to navigate.
  6. Mishandling of images and illustrations: Coach can address issues related to image placement, resolution, and sizing. They can ensure that images are appropriately positioned within the text and that they meet the printing platform’s guidelines for quality.
  7. Incorrect or inconsistent use of formatting styles: Coach can help authors apply consistent formatting styles, such as headings, subheadings, and emphasis formatting (e.g., italics or bold). This adds structure and clarity to the manuscript.

By identifying and rectifying these common formatting errors and inconsistencies, our self-publishing coach help authors present a polished and professional manuscript that is compatible with printing platforms.

What are the biggest challenges of formatting for Kindle Direct Publishing?

One of the biggest issues with indentation on KDP (Kindle Direct Publishing) is that it does not support traditional paragraph indentations.

Instead, KDP recommends using block paragraphs without any indentation. This can be challenging for authors who are used to using indentation as a visual cue for new paragraphs. Our self-publishing coach can help authors understand this requirement and provide guidance on reformatting their manuscripts to remove indentations and adjust the formatting to meet KDP’s guidelines.

Can you explain how the 30-minute free session for self-published authors works?

This session involves an assessment conducted by our self-publishing coach to determine compatibility and suitability.

How many meetings will I have to attend throughout the self-publishing process based on the Tullidge Publishing Level Self-Publishing Package and its hourly rate of $100?

The number of meetings can range from 2 to 7, either online or in person, depending on the specific package you choose.

How can I gain access to the free session offered by the VIP Speciality Package?

If you are a new subscriber, you can gain access to this exclusive session. To subscribe, simply visit our membership page and you will also be able to access our Do It Yourself (DIY) resources.

What are some projections for self-publishing and traditional book sales insight?

Self-Publishing

The first year, have 12 books published.
To make $100k with those 12 books, you’d need to sell 348 copies of each book each month. The second year, have 24 books published.
To make $100k with those 24books, you’d need to sell 174 copies of each book each month.

Traditional Publishing


A typical book author barely makes more than minimum wage. You receive an advance and 10% royalties on net profit from each book. If your book retails at $25 per copy, you would need to sell at least 4,000 copies to break even on a $5,000 advance.

How to become Amazon best seller top #1 and #10?

How many books will I need to sell?” In order to hit #1 on Amazon, you’ll need to sell somewhere between 3,500 and 5,000 copies in 24 hours.

Want to hit top 10? You’ll need to sell roughly 300 for print, or 2,000+ copies for combined formats.

Do you include the bar code along with the ISBN purchases?

We can assist with the ISBN and only offer bar codes upon request.

What is the bar code used for?

Booksellers prefer to use a machine readable or scannable version of the ISBN number in their systems processing. The Bookland EAN symbol is the most widely used barcode format in the publishing industry as it encodes the ISBN number and can also include the price. The largest book retailers, as well as many book wholesalers, require books to display the Bookland EAN barcode graphic symbol which carries the ISBN. At the point of sale in a bookstore, the ISBN is scanned and all related information about the title is accessed in their sales system — identifying the price correctly and subtracting a copy from their inventory etc. The Bookland EAN Barcode is an essential component of booksellers handling of the book.

A barcode is not an ISBN. It’s a graphical representation of your book’s ISBN and price.
To use a barcode, you’ll need your book’s ISBN and pricing information.

How can I get my book in Barnes & Nobles bookstore instead of online?

Your book must have an ISBN that is registered to a traditional or independent publishing company, not the author. (Barnes & Noble doesn’t like to sell books that appear self-published.) Using a publishing company name that sounds like a legitimate publishing house will work. You need to be working with a distributor. Barnes & Noble expects to buy through book distributors, including Ingram (the largest supplier of books to bookstores). This means you need to set a discount of at least 55% off your retail price.

Your books also need to be returnable. Your distributor will need to ship your books to Barnes & Noble at your own expense. In some cases, this might be 300 books, and Barnes & Noble will reimburse you in 60 to 90 days. But if the books don’t sell, Barnes & Noble will ship the books back to you (or your distributor) and expect a full refund. Some books may have been purchased by customers and returned.

To submit your book to BN.com, send an email to SJAMISON@BN.COM with the ISBN in the subject line. Include details about your marketing plan, distributor, a link to your book on BN.com, and your location. If BN is interested, they will request a physical copy for quality checking. Wait 4-6 weeks to receive their decision via email. If approved, congratulations on seeing your book on the shelves at Barnes & Noble!

Why should Barnes & Noble place your title on its shelves?

Be prepared to tell BN what makes your book unique or special. What is your marketing plan? Send us your publicity and promotional plans, along with any reviews or articles that may have been written about your book(s).

How can I get my book published in my local library?

Research your local library criteria. In Google, search “name of library self-published book submission guidelines” — one of the top results is bound to inform you about exactly what’s required to get your book into your library’s esteemed stacks. You can expect to find submission criteria, unique restrictions, and how-to process information (including how long it will take to be accepted by them).

If these details aren’t publicly available on your local library’s website, connect by phone and politely ask them the best way of going about getting your book included. If appropriate, you can ask for the name of the head librarian or collections manager for the department in which your book belongs (for example: the principle point of contact for children’s books). This can help you add a personal touch when it’s time to actually submit your book.

As a self-published author, you’ll be the one doing all the legwork on submitting your book for your library’s consideration. But it’s highly unlikely that your library will buy the book from you directly. In fact, expecting your library to purchase from you instead of a wholesaler may negatively impact your chances of being included. Instead, librarians often prefer to order books from a reputable wholesaler like Ingram or Baker & Taylor. This both eliminates the extra step of back and forth coordination with the author, but it also ensures that the buyer knows the book will be of a reliable and high printing quality. You want to make the process of acquiring your book as easy for the buyer as possible, so make sure your book is actively in distribution.

Have an effective sell sheet will tell a book buyer (at a store or a library) everything they need to know about ordering your book and why they should do so. It should incorporate the following elements: Your book’s cover and title; Available formats (paperback, hardcover, and/or eBook); International Standard Book Numbers (or ISBNs); Price and ordering information; A brief description of your book and your audience Significant blurbs, reviews, or awards; Also include a note about why your book will appeal to library goers. Union West Regional Library

Why Won’t Local Bookstores Carry My Book?

Self-published authors often assume that bookstores will snap up their book, display it prominently, and sell it aggressively. When their local bookstore doesn’t want their book, it comes as a shock.

Common Reasons for Rejection

  1. Your book has not been edited properly. If your book is not structured well, or if it contains typos, grammatical mistakes, punctuation errors, formatting issues, or mechanical problems, it reflects poorly not only on you but also on the store that carries your book.
  2. Your book contains factual errors. Common problems include incorrect or misspelled street names; objects, locations, or character names that didn’t exist in the time period you are writing about; incorrect professional procedures or terminology; and character names or traits that change mid-book.
  3. Your book has a terrible cover. Books with amateurish covers are difficult to sell. Covers must be attractive, reflect the book’s content, and have a title that can be read from a distance.
  4. Your book is not very good. This is a tough one, and chances are the bookstore folks will never actually say this to you, but bookstores cater to readers. Sophisticated readersThey do not want to stock books they cannot recommend. With self-publishing, there is no screening process—anything that someone wants to publish gets published. If stores are repeatedly turning your book down, get some advice from a professional developmental editor or critical readers with publishing experience.
  5. Your book contains something that could result in a lawsuit. If you write about real people (or even just name real people in a book of fiction), include actual places or brands of products, use photographs or previously published material (even your own) without legal permission, or discuss events or people that are already involved with legal actions, your book could be the target of a lawsuit that names not only you but also any bookstores that sold the book.
  6. There is simply no space. Most independent bookstores are generous in their support of local authors. But let’s face it, are they likely to sell more copies of your book or the latest James Patterson? Every inch of space in a store is valuable and independent bookstores are struggling to remain profitable. With so many writers self-publishing their work, stores must limit the number of local books they stock.
  7. The audience for your book is too small or too specialized. You may think the boat-tailed grackle is a fascinating bird, but your book of poetry devoted to the species will probably not appeal to many customers. Likewise, your memoirs, that story your children loved, and a book of recipes from grandma. Bookstores are businesses, and if your book has a very narrow target audience, it will not be a profitable product for the store.

When you market your book to local bookstores you are competing not only with other self-publishers but also with large commercial publishers. Present yourself and your book professionally. Respectfully request consideration—don’t assume the store will carry your book—and let the store know what you will do for them. Offer promotional materials and social media support, signings or events, and have an attitude that conveys you will be easy to do business with. In short, make it as easy as possible for them to say “yes.”

For booking or related questions, contact Self-Publisher Coach via the site’s contact form or write tullidgepublishing@gmail.com

Schedule Session

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