Self-publishing has empowered authors to take control of their creative journeys, but with hybrid publishing companies like Tullidge Publishing offering a blend of self-publishing and traditional publishing support, understanding the skill sets and responsibilities of both authors and publishers becomes crucial. Let’s delve into the roles and expectations for each party involved in the hybrid publishing process.

🖋️ Self-Published Author’s Skill Sets:
1️⃣ Writing Proficiency: First and foremost, self-published authors must possess strong writing skills. They need to craft engaging and well-written manuscripts that captivate readers and showcase their storytelling abilities.
2️⃣ Self-Editing Capabilities: While hybrid publishers offer editorial assistance, authors should have a basic understanding of self-editing, including grammar, punctuation, and style. This helps maintain a certain level of quality and ensures that manuscripts are cohesive and coherent.
3️⃣ Marketing and Promotion Savvy: Successful self-published authors know the importance of marketing their books. Authors should possess knowledge in areas such as social media marketing, author branding, and book promotion strategies to effectively reach their target audience and maximize book sales.

🤝 Hybrid Publisher’s Responsibilities:
1️⃣ Editorial Expertise: Hybrid publishers take on the responsibility of providing professional editorial services, including manuscript evaluation, developmental editing, copyediting, and proofreading. Their expertise helps authors refine their work and bring it to a publishable standard.
2️⃣ Design and Formatting Support: Hybrid publishers offer assistance in cover design, typesetting, and formatting, ensuring that books have a visually appealing and professional look. They collaborate with authors to create aesthetically pleasing layouts that enhance the reading experience.
3️⃣ Distribution and Marketing Channels: Hybrid publishers help authors navigate the complex world of book distribution by providing access to various platforms and marketing channels. They utilize their industry connections and expertise to promote books through effective marketing strategies, increasing their visibility and reach.

Both authors and hybrid publishers must collaborate and communicate effectively throughout the publishing process. While authors bring their creativity and writing skills to the table, hybrid publishers provide the necessary expertise and support to refine manuscripts, create visually appealing books, and market them effectively. It is through this collaboration that the best of both worlds is achieved, empowering authors to bring their stories to life and captivate readers worldwide.